Since 1904 One Times Square has been at the center of worldwide attention on New Year’s Eve. Today, New Year’s Eve in Times Square is one of the most recognized and televised global entertainment events.


An estimated 1,000,000 revelers will attend on-site.

85% outside of NYC

23% foreign visitors

70% between 19 to 35 years old

32% between 26 to 35 years old

46% of Americans pick Times Square as the #1 place to celebrate New Year’s Eve

56% of Americans will be watching the Times Square New Year’s Eve celebration

Over 100,000,000 U.S. television viewers

Over one billion television viewers worldwide

Over 275 broadcasters worldwide carry the event.

Domestic – ABC, APTV, CBS, CNBC, CNN, FNC, FOX, MSNBC, MTV, NBC, Telemundo, Univision, and others…

International – Argentina, Australia, Brazil, Canada, China, France, Great Britain, Greece, Germany, Ireland, Israel, Italy, Japan, Mexico, Portugal, Russia, Scandinavia, South Korea, Spain, Venezuela, and others…



Longacre Square

The first rooftop celebration atop One Times Square, complete with a fireworks display, took place in 1904. The New York Times produced this event to inaugurate its new headquarters in Times Square and celebrate the renaming of Longacre Square to Times Square.

Auld Lang Syne

The first Ball Lowering celebration atop One Times Square was held on December 31, 1907 and is now a worldwide symbol of the turn of the New Year, seen via satellite by more than one billion people each year.

Wartime Dim-out

In 1942 and 1943 the Ball Lowering was suspended due to the wartime dim-out. The crowds who still gathered in Times Square celebrated with a minute of silence followed by chimes ringing out from an amplifier truck parked at One Times Square.

Sign Here

Times Square is the only zone in the New York City where tenants are required to display bright signs.


Visitors to 42nd Street in the late 19th century were astounded by Oscar Hammerstein’s Paradise Roof Garden, an exotic theater district spectacle populated with swans, monkeys and the tinkling of a waterfall as a backdrop for diners and dancers.

Parental Guidance Suggested

In the 1920s, the entire cast of Mae West’s play, Pleasure Man, was arrested on obscenity charges after the second Times Square performance.

Going Up?

Thanks to an exterior elevator, you can view all of 42nd Street while visiting statues of your favorite celebrities and historical figures at Madame Tussaud’s Wax Museum.

Makin’ Whoopee

In 1913, it was estimated that 150,000 daily visits to prostitutes took place in Times Square.

War is Over

On the day World War I ended, opera great Enrico Caruso celebrated from the balcony of the Knickerbocker Hotel on Broadway and 42nd, singing the national anthems of the United States, France and Italy.

Be All That You Can Be!

The Times Square Armed Forces Recruiting Station, nicknamed “The Booth”, has been a fixture on the Great White Way since 1946. Air force, army, navy and marine corps recruiters were greatly relieved when a bathroom was finally installed during a 1998 renovation.

Sign of the Times

In 1917 the first large electric display billboard was installed. 11 Years later, the first running electric sign was lit for the first time, to announce Herbert Hoover’s victory in the Presidential elections.

To Protect and Serve

Times Square is of course home to a dazzling array of bright neon signs, and New York’s Finest know when to go with the flow. The Times Square New York Police Department precinct house sports a bright blue and purple sign of its own.

Paving the Great White Way

Early showstoppers who performed on Times Square stages included Fred and Adele Astaire, Mary Pickford, Charlie Chaplin and Dorothy and Lillian Gish, among others.

Silver Screen

In 1915, D.W. Griffith’s The Birth of a Nation premiered in Times Square. The film heralded the rise of the movies from lowly sideshows to pop culture juggernauts.

Bull Market?

Times Square’s NASDAQ sign cost over $37 million to build. Standing 37 feet high, it is the largest LED sign in the world.


Times Square’s shape is actually not that of a square but rather a bow tie, formed by the intersection of Seventh Avenue, 42nd Street and Broadway in Midtown Manhattan.

The Cleanup

More than 50 Times Square BID sanitation workers, along with the New York City Department of Sanitation crews, clean Times Square through the night to remove all of the confetti and return Times Square to its usual cleanliness.